Atlantic Records Finland launches as new frontline label for pop and rap – Music Week

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Warner Music Finland has launched Atlantic Records Finland, a new frontline label for “culturally significant” pop and rap artists. 
“An agile, artist-first powerhouse, Atlantic Records Finland combines the creative spirit of an independent label with the unparalleled reach of Warner Music’s global network,” said a statement. 
The label is spearheaded by A&R exec Fredi Lundén, who becomes director, Atlantic Records Finland. Kristiina Wheeler has also joined the label as senior A&R, Atlantic Records Finland.
“The presence of Lundén and Wheeler underscores the label’s commitment to long-term artist development in an increasingly digital and globalised market,” added the statement. “Culturally embedded, globally connected and creatively uncompromising, they bring together a creative vision and experience of getting the most out of an international music company’s infrastructure.”
Atlantic Records Finland is built for artists who want to define the next decade
Fredi Lundén
Atlantic Records Finland launches with a roster that includes Averagekidluke, Isac Elliot, Juuna Chill, Kerza, Sanni and William all joining the new label from WM Finland. 
Lundén signed most of the current Atlantic Records Finland roster over the past few years. He is also part of WM Finland’s in-house publishing company HMC Publishing, where he’s helped to develop producers including Los Rollos, Kim Mannila and Wille Manilla. 
Kristiina Wheeler’s A&R successes include Mirella, who released the most streamed Finnish album across 2024, and breakthrough artist Minttu. 
Fredi Lundén, director, Atlantic Records Finland, said: “Finland is ready for a new kind of label. Atlantic Records Finland is built for artists who want to define the next decade. We’re creatively ambitious, culturally sharp and globally minded. Our goal is to create a premium environment where Nordic talent can grow at home and connect to the world.”
Ramona Forsström, managing director, Warner Music Finland, added: “Kristiina and Fredi are both extremely successful because they have a strong, passion-rooted vision that surpasses genres. They have an impeccable talent for recognising the next wave and shaping artist careers that define the music of our time. Together, they form a team that perfectly embodies a deep understanding of modern artistry.” 
PHOTO: Fredi Lundén and Kristiina Wheeler
 
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