The partnership signals Pluckk’s strategic push into India’s fast-emerging pickleball ecosystem, a sport that is witnessing rapid adoption among urban, fitness-driven audiences.
The fresh produce and clean-label food brand, Pluckk, has come on board as the official freshness partner for the ongoing Pickleball Maharashtra Open 2026, currently underway from May 1 to 3 at the Andheri Sports Complex in Mumbai.
The partnership signals Pluckk’s strategic push into India’s fast-emerging pickleball ecosystem, a sport that is witnessing rapid adoption among urban, fitness-driven audiences. Organised by the Maharashtra Pickleball Association, the tournament has drawn a diverse field of amateur and competitive players, alongside a growing community of enthusiasts and spectators.
At the venue, Pluckk has established an on-ground “Experience Zone”, integrating its product portfolio directly into the athlete and fan journey. Participants and attendees can access offerings such as tender coconut water, cold-pressed juices and plant-based protein bars, positioned around hydration, recovery and clean energy. The activation reflects a broader shift toward functional, experience-led partnerships in sport, where brands are moving beyond passive visibility to active engagement.
Talking about this partnership, Pratik Gupta, CEO and Co-founder of Pluckk, said, “We are thrilled to be partnering with the Maharashtra Pickleball Association for this tournament. Pickleball is a rapidly growing competitive sport that is creating a culture of fitness and active sports. With movement and maintaining a healthy lifestyle, refuelling with clean food becomes important. This partnership allows us to display how fresh, nourishing food can enhance both performance and recovery. At Pluckk, we always aim to make lives better for people and help them reach their full wellness potential by providing them with the right nutrients with no compromise on taste.”
Rahool Kanal, President of Maharashtra Pickleball Association, added, “High-quality, clean nutrition is fundamental in recovery and performance of athletes, and we were looking to partner with someone who truly understands it. Pluckk’s commitment to fresh and clean food makes them the right choice for our athletes as well as attendees. We’re looking forward to this valuable partnership, curating a meaningful nutritional touchpoint at one of the most anticipated sporting events.”
Pluckk’s presence at the tournament underlines its intent to embed itself within India’s active lifestyle and sports communities. Rather than conventional sponsorship, the brand is leveraging on-ground experiences to drive product relevance and consumer connection.
As the tournament progresses, the Pickleball Maharashtra Open 2026 continues to highlight the commercial and cultural potential of emerging sports in India, offering brands a high-engagement platform to connect with next-generation audiences.
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