{"id":6617,"date":"2026-04-04T06:38:21","date_gmt":"2026-04-04T06:38:21","guid":{"rendered":"https:\/\/globalnewstoday.uk\/index.php\/2026\/04\/04\/nnb-nutrition-powers-next-generation-of-functional-beverages-with-geniuspure-featured-in-new-launches-from-update-bucked-up-and-life-cider-x-pr-newswire\/"},"modified":"2026-04-04T06:38:21","modified_gmt":"2026-04-04T06:38:21","slug":"nnb-nutrition-powers-next-generation-of-functional-beverages-with-geniuspure-featured-in-new-launches-from-update-bucked-up-and-life-cider-x-pr-newswire","status":"publish","type":"post","link":"https:\/\/globalnewstoday.uk\/index.php\/2026\/04\/04\/nnb-nutrition-powers-next-generation-of-functional-beverages-with-geniuspure-featured-in-new-launches-from-update-bucked-up-and-life-cider-x-pr-newswire\/","title":{"rendered":"NNB Nutrition Powers Next Generation of Functional Beverages with GeniusPure\u2122, Featured in New Launches from Update, Bucked Up, and Life Cider X – PR Newswire"},"content":{"rendered":"

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Innovative ingredient solutions drive cognitive performance and hydration across celebrity-backed and performance-focused RTD beverages
BOISE, Idaho<\/span>, April 3, 2026<\/span> \/PRNewswire\/ — NNB Nutrition, a leading innovator in functional ingredient solutions, today announced its role in powering a new wave of ready-to-drink (RTD) beverages featuring GeniusPure\u2122<\/b>, its premium alpha-GPC ingredient known for enhancing cognitive performance. These launches include high-profile collaborations and cutting-edge formulations from Update<\/b>, Bucked Up: Drive Hydration<\/b>, and Life Cider X<\/b>.
Beverages deliver both physical and mental performance benefits, NNB Nutrition leads with science-backed ingredients.<\/p>\n

As consumer demand accelerates for beverages that deliver both physical and mental performance benefits, NNB Nutrition continues to lead with science-backed ingredients designed for modern lifestyles.
Elevating Everyday Performance with GeniusPure\u2122<\/b>
GeniusPure\u2122 is a next-generation choline source designed specifically for functional beverages, offering:
Featured Product Launches<\/b>
Update \u2014 with Kim Kardashian<\/b>
A refreshed take on a beverage originally favored by Kim Kardashian, Update<\/i> returns to market with an upgraded formulation featuring GeniusPure\u2122. This relaunch delivers enhanced cognitive benefits alongside hydration in a sleek, modern RTD format.
Learn more: https:\/\/drinkupdate.com\/<\/a>
Bucked Up: Drive Hydration \u2014 with Bryson DeChambeau<\/b>
Developed in collaboration with professional golfer Bryson DeChambeau, Drive Hydration<\/i> was created to meet the demands of high-performance athletes seeking both hydration and mental sharpness. With the inclusion of GeniusPure\u2122, the product offers a powerful combination of physical and cognitive support\u2014ideal for sport and everyday performance. The product is scheduled to launch April 6, 2026<\/b>.
Learn more: https:\/\/bevlab.us\/news\/bucked-up-drive-hydration-bryson-dechambeau<\/a>
Life Cider X<\/b>
Life Cider X<\/i> sets a new category standard as the first functional apple cider vinegar beverage to also deliver energy and cognitive benefits. Powered by GeniusPure\u2122, this innovative drink bridges wellness and performance, offering consumers a versatile solution for energy, focus, and metabolic support.
Learn more: https:\/\/lifecider.com\/pages\/life-cider-x<\/a>
Driving Innovation in Functional Beverages<\/b>
“These launches reflect a major shift in the beverage industry\u2014where hydration alone is no longer enough,” said Dustin Elliot, Chief Brand Officer at NNB Nutrition<\/b>. “Today’s consumers expect more from their beverages\u2014they want to think better, perform better, and feel better. GeniusPure\u2122 enables our partners to deliver on that promise with clean, effective, and science-backed formulations.”
With growing momentum across mass retail and expanding partnerships with celebrity-backed brands and elite athletes, NNB Nutrition continues to position itself at the forefront of functional beverage innovation.
About NNB Nutrition<\/b>
NNB Nutrition is a global leader in the development and supply of innovative nutraceutical ingredients. With a focus on performance, quality, and scientific validation, NNB partners with top brands to create next-generation products that support health, wellness, and human performance.
Media Contact:<\/b>
Dani Lloyd
PR Manager
NNB Nutrition
[email protected]<\/span><\/a> 
SOURCE NNB Nutrition
Do not sell or share my personal information<\/a>:<\/p>\n

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Searching for your content… In-Language News Contact Us 888-776-0942 from 8 AM – 10 PM ET Apr 03, 2026, 14:42 ETShare this articleInnovative ingredient solutions drive cognitive performance and hydration across celebrity-backed and performance-focused RTD beveragesBOISE, Idaho, April 3, 2026 \/PRNewswire\/ — NNB Nutrition, a leading innovator in functional ingredient solutions, today announced its role in […]<\/p>\n","protected":false},"author":1,"featured_media":6618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-6617","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-health"},"_links":{"self":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/6617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/comments?post=6617"}],"version-history":[{"count":0,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/6617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media\/6618"}],"wp:attachment":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media?parent=6617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/categories?post=6617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/tags?post=6617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}