{"id":6257,"date":"2026-04-02T18:52:44","date_gmt":"2026-04-02T18:52:44","guid":{"rendered":"https:\/\/globalnewstoday.uk\/index.php\/2026\/04\/02\/marriott-signs-deal-for-first-luxury-wellness-brand-travel-market-report\/"},"modified":"2026-04-02T18:52:44","modified_gmt":"2026-04-02T18:52:44","slug":"marriott-signs-deal-for-first-luxury-wellness-brand-travel-market-report","status":"publish","type":"post","link":"https:\/\/globalnewstoday.uk\/index.php\/2026\/04\/02\/marriott-signs-deal-for-first-luxury-wellness-brand-travel-market-report\/","title":{"rendered":"Marriott Signs Deal for First Luxury Wellness Brand – Travel Market Report"},"content":{"rendered":"

Lefay Dolomiti
Marriott International will soon welcome its first brand dedicated to luxury wellness as part of a joint venture with Lefay, a family-owned wellness hospitality brand. 
Lefay, founded in Italy in 2006 by the Leali family, operates two properties, Lago di Garda and Dolomiti Italy, and has three in the pipeline in Tuscany, Southern Italy, and the Swiss Alps. Marriott has signed management agreements for all the resorts, while ownership will remain with the founders.  
\u201cMarriott is thrilled to collaborate with the Leali family as we grow our luxury wellness portfolio,\u201d said Anthony Capuano, President and CEO, Marriott International. \u201cLuxury is increasingly defined by wellbeing, purpose and meaningful experiences. We are excited to introduce Lefay to our customers around the world and thoughtfully expand Marriott\u2019s presence in the luxury wellness space.\u201d   
The collection of Lefay resorts is defined by immersive, nature-focused destinations and a sharp focus on wellness. Designed as eco-resorts, the properties incorporate sustainable materials in their expansive indoor\u2011outdoor spaces. 
Guests can choose from a-la-carte personalized wellness experiences or more structured, multi-day routines. The brand’s Lefay SPA Method blends scientific research with holistic traditions, and programs offer a mixture of movement, nutrition, and preventative health. 
Lefay will join Marriott’s existing portfolio of luxury brands, including The Ritz-Carlton, St. Regis, EDITION and The Luxury Collection. 
\u201cLefay\u00a0represents a new expression of luxury, one that is wellness\u2011first, deeply experiential, and emotionally resonant,\u201d said\u00a0Tina Edmundson, president of luxury at Marriott. \u201cAs guest expectations continue to evolve, our collaboration with\u00a0Lefay\u00a0will allow us to thoughtfully extend our luxury offerings into a space where wellbeing is not just an amenity, but the heart of the travel experience.\u201d\u00a0
<\/i><\/strong> MOST VIEWED<\/strong> <\/p>\n

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more. <\/p>\n

Subscribe to TMR<\/a>
The newly opened voco Sandpiper All-Inclusive Resort opens on Florida’s Treasure Coast after a $50 million transformation.
The luxury villa rental management company is in a period of accelerated growth.
What differentiates the new Unico Riviera Nayarit from other resorts in the region.
The new luxury concept is an expansion of the existing Riviera Maya resort.
Daniel Strawn will lead leisure business development strategy for the three resorts.
A look at the refreshed MGM Grand after a year-long $300 million renovation. <\/p>\n

source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Lefay DolomitiMarriott International will soon welcome its first brand dedicated to luxury wellness as part of a joint venture with Lefay, a family-owned wellness hospitality brand. Lefay, founded in Italy in 2006 by the Leali family, operates two properties, Lago di Garda and Dolomiti Italy, and has three in the pipeline in Tuscany, Southern Italy, and the Swiss Alps. Marriott has signed management agreements for all the resorts, while ownership will […]<\/p>\n","protected":false},"author":1,"featured_media":6258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-6257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-health"},"_links":{"self":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/6257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/comments?post=6257"}],"version-history":[{"count":0,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/6257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media\/6258"}],"wp:attachment":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media?parent=6257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/categories?post=6257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/tags?post=6257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}