{"id":5986,"date":"2026-04-01T13:50:21","date_gmt":"2026-04-01T13:50:21","guid":{"rendered":"https:\/\/globalnewstoday.uk\/index.php\/2026\/04\/01\/iceland-trials-strongpoint-online-order-picking-tech-the-grocer\/"},"modified":"2026-04-01T13:50:21","modified_gmt":"2026-04-01T13:50:21","slug":"iceland-trials-strongpoint-online-order-picking-tech-the-grocer","status":"publish","type":"post","link":"https:\/\/globalnewstoday.uk\/index.php\/2026\/04\/01\/iceland-trials-strongpoint-online-order-picking-tech-the-grocer\/","title":{"rendered":"Iceland trials Strongpoint online order picking tech – The Grocer"},"content":{"rendered":"

By George Nott<\/a><\/span>2026-04-01T10:03:00+01:00<\/span>
\"Iceland-Barnet-Creed-5_11_19-3001\"
Iceland<\/a> has launched a proof-of-value trial of an order picking solution that aggregates orders from delivery apps and online<\/a> marketplaces into a single app and device.
The discounter<\/a> has signed an agreement to test StrongPoint\u2019s order picking software to fulfil \u201call its grocery e-commerce orders, including both scheduled deliveries and quick commerce orders\u201d.
The trial is now underway with \u201ca broader rollout to follow\u201d should the results prove \u201csatisfactory\u201d Strongpoint said.
Typically, supermarket<\/a> staff have to manage multiple devices for each of the aggregator apps like Deliveroo<\/a> or Just Eat<\/a>, as well as Amazon<\/a> orders and ones coming from their own online stores and apps. While not commenting on the Iceland agreement specifically, Strongpoint said that by bringing together the orders into a single app its solution could \u201csignificantly reduce in\u2011store picking costs by increasing efficiency, enabling more items to be picked in less time, and lowering overall labour costs\u201d.
The tech<\/a> can integrate with StrongPoint partner VusionGroup electronic shelf labels<\/a> (ESLs), so store staff can \u2018pick to light\u2019. These sees the ESL for the item to be picked next flash, so it is easier for pickers to find it in the aisle.
\u201cWe are extremely proud that another major grocery retailer has chosen StrongPoint for its grocery e\u2011commerce operations,\u201d said Jacob Tveraabak, CEO of StrongPoint.
Tveraabak added that it was \u201ca strong validation\u201d of the tech.
\u201cWe look forward to delivering efficiency savings and helping them grow their e\u2011commerce business while providing simpler operations for their store staff,\u201d he added.
In 2024, Sainsbury\u2019s<\/a> selected the Norwegian retail technology<\/a> company to supply its picking solution, which staff use to gather groceries ordered online from the shop floor. StrongPoint claims its in-store manual picking solution is the world\u2019s fastest and most efficient.
Iceland enjoyed \u201crecord\u201d online sales last year, fulfilled both by its own fleet of delivery drivers and via its partnerships with the major aggregator apps. However the uptick in volumes, alongside increased volumes in stores, led to \u201csignificantly increased costs across its delivery network\u201d<\/a>.
It has also been rapidly expanding its Amazon delivery offer across the UK over the past year<\/a>, having rolled out a new store-fulfilled operating model in March 2025.
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By George Nott2026-04-01T10:03:00+01:00Iceland has launched a proof-of-value trial of an order picking solution that aggregates orders from delivery apps and online marketplaces into a single app and device.The discounter has signed an agreement to test StrongPoint\u2019s order picking software to fulfil \u201call its grocery e-commerce orders, including both scheduled deliveries and quick commerce orders\u201d.The trial […]<\/p>\n","protected":false},"author":1,"featured_media":5987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":{"0":"post-5986","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology"},"_links":{"self":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/5986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/comments?post=5986"}],"version-history":[{"count":0,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/5986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media\/5987"}],"wp:attachment":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media?parent=5986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/categories?post=5986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/tags?post=5986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}