{"id":5372,"date":"2026-03-29T23:28:22","date_gmt":"2026-03-29T23:28:22","guid":{"rendered":"https:\/\/globalnewstoday.uk\/index.php\/2026\/03\/29\/apple-centering-ai-plans-on-app-store-and-hardware-pymnts-com\/"},"modified":"2026-03-29T23:28:22","modified_gmt":"2026-03-29T23:28:22","slug":"apple-centering-ai-plans-on-app-store-and-hardware-pymnts-com","status":"publish","type":"post","link":"https:\/\/globalnewstoday.uk\/index.php\/2026\/03\/29\/apple-centering-ai-plans-on-app-store-and-hardware-pymnts-com\/","title":{"rendered":"Apple Centering AI Plans on App Store and Hardware &#8211; PYMNTS.com"},"content":{"rendered":"<p><a href=\"https:\/\/www.apple.com\/\"><span style=\"font-weight: 400;\">Apple<\/span><\/a><span style=\"font-weight: 400;\"> is reportedly focused on hardware and services as its rivals pull ahead in artificial intelligence.<\/span><\/p>\n<p>Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content \u2014 no additional logins required. \t<br \/><span class=\"wpcf7-form-control-wrap\" data-name=\"firstName\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control border-secondary\" id=\"firstName\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First Name*\" value=\"\" type=\"text\" name=\"firstName\" \/><\/span> \t\t\t\t<br \/><span class=\"wpcf7-form-control-wrap\" data-name=\"lastName\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control border-secondary\" id=\"lastName\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last Name*\" value=\"\" type=\"text\" name=\"lastName\" \/><\/span> \t\t\t\t<br \/><span class=\"wpcf7-form-control-wrap\" data-name=\"YourTitle\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control border-secondary\" id=\"inputTitle\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Title*\" value=\"\" type=\"text\" name=\"YourTitle\" \/><\/span> \t\t\t\t<br \/><span class=\"wpcf7-form-control-wrap\" data-name=\"YourCompany\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control border-secondary\" id=\"inputCompany\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company*\" value=\"\" type=\"text\" name=\"YourCompany\" \/><\/span> \t\t\t\t<br \/><span class=\"wpcf7-form-control-wrap\" data-name=\"YourEmail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control border-secondary\" id=\"inputEmail\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email*\" value=\"\" type=\"email\" name=\"YourEmail\" \/><\/span> \t\t\t\t<br \/><span class=\"wpcf7-form-control-wrap\" data-name=\"YourCountry\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control border-secondary\" id=\"inputCountry\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Country*\" value=\"\" type=\"text\" name=\"YourCountry\" \/><\/span> \t\t\t\t<br \/><span class=\"wpcf7-form-control-wrap\" data-name=\"newsLetterChoice\"><span class=\"wpcf7-form-control wpcf7-checkbox me-1\" id=\"checkNewsletter\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"newsLetterChoice[]\" value=\"yes\" checked=\"checked\" \/><span class=\"wpcf7-list-item-label\">yes<\/span><\/span><\/span><\/span><span class=\"small\">Subscribe to our daily newsletter, PYMNTS Today.<\/span> \t\t\t\t<br \/>By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our <a class=\"fw-bold\" href=\"https:\/\/pymnts-com-develop.go-vip.net\/privacy-policy\/\">Privacy Policy<\/a> and <a class=\"fw-bold\" href=\"https:\/\/pymnts-com-develop.go-vip.net\/terms-conditions\/\">Terms and Conditions<\/a>. \t\t\t\t<br \/><input id='hiddenPath' type='hidden' name='path' value='' \/><input type='hidden' name='userDeviceId' id='userDeviceId' \/><input type='hidden' name='pageTitle' id='pageTitle' \/> \t\t\t\t<br \/><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-dark text-uppercase py-2 px-5 small\" id=\"theSubmitButton\" type=\"submit\" value=\"Submit\" \/> \t\t\t\t\t<br \/><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"100\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><br \/><span style=\"font-weight: 400;\">That\u2019s according to Bloomberg News\u2019 Mark Gurman, who made his case Sunday (March 29) in his regular <\/span><a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2026-03-29\/apple-doubles-down-on-hardware-services-with-revamped-ai-strategy-rare-bonuses-mnbpiwon\"><span style=\"font-weight: 400;\">newsletter<\/span><\/a><span style=\"font-weight: 400;\"> about Apple.<\/span><br \/><span style=\"font-weight: 400;\">Gurman contends that, unlike efforts to compete in places like music and TV, Apple has \u201ceffectively conceded the AI race\u201d after getting caught off guard by ChatGPT and losing AI <\/span><a href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2025\/apple-ai-model-head-reportedly-leaving-for-meta\/\"><span style=\"font-weight: 400;\">talent<\/span><\/a><span style=\"font-weight: 400;\"> to rivals like <\/span><a href=\"https:\/\/www.google.com\/\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.meta.com\/about\/?srsltid=AfmBOorAvGMj3Ws52aV0tJu6KlhQKSOjhSrmqkp1ezUvN05IUpQ41L1D\"><span style=\"font-weight: 400;\">Meta<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/openai.com\/\"><span style=\"font-weight: 400;\">OpenAI<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><br \/><span style=\"font-weight: 400;\">The company\u2019s potential path to success resembles that of the one it chose for its App Store, he continued. Apple offers in-house apps but still lets customers install third-party versions for a percentage of the revenue. The difference is that AI is \u201cfar more foundational,\u201d making this strategy seem more like the idea of letting competing operating systems run on Apple hardware.<\/span><br \/><span style=\"font-weight: 400;\">\u201cSome Apple executives and commentators have tried to liken AI to web search, arguing that the company can succeed without owning it,\u201d Gurman wrote. \u201cBut that analogy falls short: Search is a destination, while AI is becoming the next-generation OS itself.\u201d<\/span><br \/>We&#8217;d love to be your <a href=\"https:\/\/www.google.com\/preferences\/source?q=pymnts.com\" target=\"_blank\" rel=\"noopener\">preferred source for news<\/a>.<br \/>Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!<br \/><span style=\"font-weight: 400;\">That\u2019s in keeping with research by PYMNTS Intelligence, which shows that 52% of AI\u2019s most devoted users now access the technology <\/span><a href=\"https:\/\/www.pymnts.com\/study_posts\/ai-becomes-a-daily-habit-the-consumer-shift-from-trying-tools-to-living-with-them\/?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">through installed apps<\/span><\/a><span style=\"font-weight: 400;\">, rather than browsers. As covered here last week, this indicates a shift toward \u201cpersistent environments\u201d in which AI usage becomes habitual.\u00a0<\/span><br \/>Advertisement: Scroll to Continue<br \/><span style=\"font-weight: 400;\">\u201cAs AI moves from a <\/span><a href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/for-consumer-ai-distribution-is-becoming-the-deciding-factor\/\"><span style=\"font-weight: 400;\">destination to a default interface<\/span><\/a><span style=\"font-weight: 400;\">, the companies that control access points are increasingly positioned to control engagement, retention and monetization,\u201d PYMNTS wrote.<\/span><br \/><span style=\"font-weight: 400;\">The research also shows that consumers are not evenly experimenting across platforms, but rather <\/span><a href=\"https:\/\/www.pymnts.com\/news\/artificial-intelligence\/2026\/data-shows-consumers-are-locking-ai-habits-early\/?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">settling early<\/span><\/a><span style=\"font-weight: 400;\"> on a small number of interfaces. For instance, 83% of AI users have tried ChatGPT, versus 48% for Google Gemini and 30% for Microsoft Copilot, underlining how initial access points can dictate long-term behavior.<\/span><br \/><span style=\"font-weight: 400;\">\u201cThat concentration is reinforced by the environment,\u201d PYMNTS added. \u201cAmong users engaging through dedicated AI platforms, 43% say they have fully replaced previous methods, rather than layering AI on top of existing workflows. In app-based environments, switching costs rise as context, preferences, and history accumulate.\u201d<\/span><br \/><span style=\"font-weight: 400;\">As for Apple, Gurman wrote that the company has little choice but to pursue app- and search-like strategies.\u00a0<\/span><br \/><span style=\"font-weight: 400;\">With iOS 27 and the <\/span><a href=\"https:\/\/www.pymnts.com\/apple\/2026\/apple-plans-to-allow-siri-to-access-multiple-ai-assistants\/\"><span style=\"font-weight: 400;\">new Siri Extensions program<\/span><\/a><span style=\"font-weight: 400;\"> reported on last week, the company is indicating it won\u2019t seriously compete directly with OpenAI or Google in the market for the most advanced AI models and features. Rather, it will turn to its dominance in hardware \u201cletting others carry the weight of AI innovation,\u201d the report concluded.<\/span><br \/>                   Apple Centering AI Plans on App Store and Hardware                <br \/>                   SEC Staffing Levels Dip 18% Under Trump                <br \/>                   Apple Recruits Google Shopping Exec to Lead AI Marketing                <br \/>                   This Spring, Divest From Clutter to Reclaim Personal Productivity Like a Boss                <br \/>Get PYMNTS Today, AI, B2B and more.<br \/>We\u2019re always on the lookout for opportunities to partner with innovators and disruptors.<\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMijgFBVV95cUxQMjF4U013QjRFOUlld3dkYzVqREZLdVFfNkVTQzVnb0hYVk45dVhTUUxXRWhGblBlZEVKOTByaHZyMFBtc0doZS0tZER3TDhhLThwRXozQWY5clFoSWNLOG9mYV9PelFkbVlhTWN2TkI0SXhXUWZiSzVOZmt1Y0djOERwelNhdHcyNndZc1hn?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple is reportedly focused on hardware and services as its rivals pull ahead in artificial intelligence. 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