{"id":4976,"date":"2026-03-28T08:49:00","date_gmt":"2026-03-28T08:49:00","guid":{"rendered":"https:\/\/globalnewstoday.uk\/index.php\/2026\/03\/28\/apple-brings-ex-google-leader-to-ai-marketing-team-latest-news-from-azerbaijan\/"},"modified":"2026-03-28T08:49:00","modified_gmt":"2026-03-28T08:49:00","slug":"apple-brings-ex-google-leader-to-ai-marketing-team-latest-news-from-azerbaijan","status":"publish","type":"post","link":"https:\/\/globalnewstoday.uk\/index.php\/2026\/03\/28\/apple-brings-ex-google-leader-to-ai-marketing-team-latest-news-from-azerbaijan\/","title":{"rendered":"Apple brings ex-Google leader to AI marketing team &#8211; Latest news from Azerbaijan"},"content":{"rendered":"<p>Feels like: <span class=\"temp_c\">9.6\u00b0C<\/span><span class=\"temp_f\" style=\"display: none;\">9.6\u00b0F<\/span>  | Light rain<\/p>\n<p><strong> Apple has hired former Google executive Lilian Rincon to lead its artificial intelligence product marketing, as the company accelerates efforts to upgrade its voice assistant Siri with advanced AI capabilities. <\/strong><br \/>Rincon, who previously spent nearly a decade at Google overseeing key products including Google Assistant and shopping services, will now serve as Apple&rsquo;s Vice President of Product Marketing for AI. She will report directly to marketing chief Greg &ldquo;Joz&rdquo; Joswiak, <a href=\"https:\/\/news.az\/\">News.Az<\/a> reports, citing <a href=\"https:\/\/www.reuters.com\/\" rel=\"nofollow\">Reuters<\/a>.<br \/>The move comes as Apple prepares a major overhaul of Siri, its long-standing virtual assistant, aiming to make it more competitive in the rapidly evolving AI landscape.  \t\t\t\t\t\t\t<\/p>\n<div class=\"recommended_news\">\n<h2 class=\"recommended_title\">RECOMMENDED STORIES<\/h2>\n<ul>\n<li>  \t\t\t\t\t\t\t\t\t\t<a class=\"recommended_url\" href=\"https:\/\/news.az\/news\/utku-bengisu-there-is-significant-potential-in-introducing-azerbaijani-products-to-african-markets\">Utku Bengisu: &#8220;There is significant potential in introducing Azerbaijani products to African markets&#8221; <\/a>  \t\t\t\t\t\t\t\t\t<\/li>\n<li>  \t\t\t\t\t\t\t\t\t\t<a class=\"recommended_url\" href=\"https:\/\/news.az\/news\/azerbaijan-turkiye-establish-joint-media-commission-to-fight-disinformation-photo\">Azerbaijan, T\u00fcrkiye establish Joint Media Commission to fight disinformation &#8211; <span style=\"color: #8B0000;\"> PHOTO <\/span><\/a>  \t\t\t\t\t\t\t\t\t<\/li>\n<li>  \t\t\t\t\t\t\t\t\t\t<a class=\"recommended_url\" href=\"https:\/\/news.az\/news\/iran-allows-thai-oil-ships-through-hormuz\">Iran allows Thai oil ships through Hormuz<\/a>  \t\t\t\t\t\t\t\t\t<\/li>\n<li>  \t\t\t\t\t\t\t\t\t\t<a class=\"recommended_url\" href=\"https:\/\/news.az\/news\/bahrain-sounds-sirens-urges-people-to-shelter\">Bahrain sounds sirens, urges people to shelter<\/a>  \t\t\t\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<p>According to reports, the upgraded Siri is expected to integrate more advanced technology, including systems built with support from Alphabet&rsquo;s Gemini AI model, marking one of Apple&rsquo;s most significant artificial intelligence upgrades to date.<br \/>The hiring signals Apple&rsquo;s increasing focus on strengthening its AI strategy, particularly in product positioning and user experience, as competition intensifies among major tech companies such as <a href=\"https:\/\/news.az\/news\/apple-pledges-400-million-more-for-us-manufacturing-expansion-by-2030\">Google<\/a>, Microsoft, and OpenAI.<br \/>Industry observers see the appointment as part of Apple&rsquo;s broader push to modernize Siri, which has lagged behind newer AI-powered assistants in recent years.<br \/>By bringing in experienced leadership from Google&rsquo;s AI ecosystem, Apple appears to be doubling down on its efforts to reshape how users interact with its devices through smarter, more context-aware AI features.<br \/><a href=\"https:\/\/news.az\/\">News.Az<\/a>&nbsp;<br \/> \t\t\t\t\t\t\t\t\t\t\t\tNews.Az is an Azerbaijani informational-analytical news portal that publishes a wide range of content, including analytical materials,  \t\t\t\t\t\t\t\t\t\t\t\tin-depth articles, insightful commentaries, and the latest news. \t\t\t\t\t\t\t\t\t\t\t<br \/>\u00a9 2009-2026\t\t\t\t\t\t\t<a style=\"color: #bcc9ca;text-decoration: underline;\" href=\"https:\/\/news.az\/\" title=\"news.az\">NEWS.AZ<\/a> | Any use of materials is allowed only if there is a hyperlink to News.Az. All rights are reserved. \t\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMie0FVX3lxTE0xckR5d09scFRnLTdTa2NheHdCQzVWOTlqdlBlbkhXVGs1TXZXMWRkNEVFMVVhd3EwZFRzeDFvY3dMemxfMXBENXVld1FrUlBuS1BzeV9nejdyS1RLbkpBcWFZZmsyaTVleHBCcndXc1JPRE9BSWk3dHUxVQ?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Feels like: 9.6\u00b0C9.6\u00b0F | Light rain Apple has hired former Google executive Lilian Rincon to lead its artificial intelligence product marketing, as the company accelerates efforts to upgrade its voice assistant Siri with advanced AI capabilities. Rincon, who previously spent nearly a decade at Google overseeing key products including Google Assistant and shopping services, will [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":{"0":"post-4976","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology"},"_links":{"self":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/4976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/comments?post=4976"}],"version-history":[{"count":0,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/4976\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media\/4977"}],"wp:attachment":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media?parent=4976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/categories?post=4976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/tags?post=4976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}