{"id":4430,"date":"2026-03-25T23:13:40","date_gmt":"2026-03-25T23:13:40","guid":{"rendered":"https:\/\/globalnewstoday.uk\/index.php\/2026\/03\/25\/google-ads-retires-some-old-ad-format-requirements-search-engine-roundtable\/"},"modified":"2026-03-25T23:13:40","modified_gmt":"2026-03-25T23:13:40","slug":"google-ads-retires-some-old-ad-format-requirements-search-engine-roundtable","status":"publish","type":"post","link":"https:\/\/globalnewstoday.uk\/index.php\/2026\/03\/25\/google-ads-retires-some-old-ad-format-requirements-search-engine-roundtable\/","title":{"rendered":"Google Ads Retires Some Old Ad Format Requirements &#8211; Search Engine Roundtable"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/images.seroundtable.com\/google-policy-books-1756812336.jpg\" style=\"max-width:100%\" alt=\"Google Policy Books\"\/><br \/>On March 17, 2026, Google retired some of its Google Ads policies on Ad format requirements. These are specific to &#8220;old ad formats that are no longer in use are also being retired,&#8221; Ginny Marvin of Google.<br \/>Google <a href=\"https:\/\/support.google.com\/adspolicy\/answer\/16971215?hl=en\">wrote<\/a>, &#8220;Effective March 17, 2026, the Form ad requirements, Image quality requirements, Responsive ad requirements, and the Text ad requirements policies have been discontinued. This change is a result of these product offerings evolving into newer Google products, rendering the original policy requirements obsolete for advertisers.&#8221;<br \/>Ginny Marvin from Google added on <a href=\"https:\/\/x.com\/adsliaison\/status\/2035045499460288775\">X<\/a>, &#8220;This is just a notification that the policies around old ad formats that are no longer in use are also being retired. This doesn&#8217;t affect existing ad formats like Responsive Search Ads, Responsive Display Ads, etc. and has zero impact on any of your existing ads and campaigns.&#8221;<br \/>Ginny referenced Anu&#8217;s coverage of this on <a href=\"https:\/\/searchengineland.com\/google-retires-several-legacy-ad-format-policies-471961\">Search Engine Land<\/a>.<br \/>Forum discussion at  <a href=\"https:\/\/x.com\/adsliaison\/status\/2035045499460288775\">X<\/a>.<br \/>The content at <span> \t    <a href=\"https:\/\/www.seroundtable.com\">the Search Engine Roundtable <\/a><\/span>are the sole opinion of the authors and             in no way reflect views of RustyBrick &reg;, Inc<br \/>             Copyright &copy; 1994-2026 <span> \t    <a href=\"http:\/\/www.rustybrick.com\">RustyBrick &reg;<\/a><\/span>, Inc. <span> \t    <a href=\"http:\/\/www.rustybrick.com\/services.php\">Web Development<\/a><\/span> All Rights Reserved.<br \/>             This work by Search Engine Roundtable is licensed under a <span><a                     href=\"http:\/\/creativecommons.org\/licenses\/by\/3.0\/us\/\">Creative Commons Attribution 3.0 United States License.<\/a><\/span>             Creative Commons License and YouTube videos under <a href=\"https:\/\/www.youtube.com\/t\/terms\">YouTube&#8217;s                 ToS<\/a>.<\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMilAFBVV95cUxOb05vSW91b3ZVY2ROWWdmWmdZeW85ekRnbUcwQk9HZVZITlIwRVFod1pUY1ppMFlMalpfWEl2cm5JdGtyNHNHNXNZRjkwdEJ2eEZLbXRWaGJNS3Y2cTRNb2o4SXVWcVM4UmxrWmpOcVVqeXhOZ2I4Qi1ncWt5N0g3T0tZa3pBTXRZS0NURmVScEFSYWhU?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On March 17, 2026, Google retired some of its Google Ads policies on Ad format requirements. These are specific to &#8220;old ad formats that are no longer in use are also being retired,&#8221; Ginny Marvin of Google.Google wrote, &#8220;Effective March 17, 2026, the Form ad requirements, Image quality requirements, Responsive ad requirements, and the Text [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":{"0":"post-4430","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology"},"_links":{"self":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/4430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/comments?post=4430"}],"version-history":[{"count":0,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/4430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media\/4431"}],"wp:attachment":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media?parent=4430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/categories?post=4430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/tags?post=4430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}