{"id":25980,"date":"2026-06-23T10:41:43","date_gmt":"2026-06-23T10:41:43","guid":{"rendered":"https:\/\/globalnewstoday.uk\/index.php\/2026\/06\/23\/google-puts-75m-into-a24-for-ai-filmmaking-tools-complex\/"},"modified":"2026-06-23T10:41:43","modified_gmt":"2026-06-23T10:41:43","slug":"google-puts-75m-into-a24-for-ai-filmmaking-tools-complex","status":"publish","type":"post","link":"https:\/\/globalnewstoday.uk\/index.php\/2026\/06\/23\/google-puts-75m-into-a24-for-ai-filmmaking-tools-complex\/","title":{"rendered":"Google Puts $75M Into A24 for AI Filmmaking Tools – Complex"},"content":{"rendered":"

GET THE APP
STYLE
MUSIC
SNEAKERS
SPORTS
BETS
LIFE
SHOWS
Google<\/a> has announced a \u201cfirst-of-its-kind partnership\u201d between its AI<\/a> research lab Deepmind and renowned independent movie studio A24<\/a>.
As part of this alliance, Google Deepmind and A24 will collaborate on the creation filmmaking, in exchange for \u201cinvaluable feedback and guidance from leading artists,\u201d according to a press release<\/a>.
\u201cWe believe the best way to develop tools that empower artists is to work directly with them,\u201d Google DeepMind co-founder and CEO Demis Hassabis said in a statement. \u201cBy collaborating with filmmakers and industry leaders like A24 from the beginning, we can build new AI features to support artists in authentic, meaningful storytelling that helps enable their creative vision.\u201d
Google Deepmind has also invested $75 million into the project.
Deepmind described the partnership in its press release as \u201cthe beginning of a collaborative journey, one rooted in research and shared curiosity.\u201d
\u201cWhile the initial focus is on bridging the gap between cutting-edge technology and next generation entertainment, the specific goals, technical outputs and creative milestones of this initiative will evolve over time,\u201d the release reads.
The partnership puts A24 in the conversation with the likes of Lionsgate, which joined forces with the generative AI video company Runway<\/a>, and Netflix, which bought the Ben Affleck-found AI startup InterPositive<\/a>.
While InterPositive and Google DeepMind are solely intended to help in the filmmaking process, Runway is being relied upon to create content, causing the slightest crack in the foundation established by the WGA deal<\/a>. The agreement established AI protections at a time where studios were eager to embrace the technology, despite overwhelming concerns about these changes impact the livelihood of writers.
The partnership does not grant Google access to A24\u2019s content library.
A24 Valued at $2.5 Billion After Securing $225 Million Investment
The indie studio behind some of today\u2019s most memorable films, from 'Moonlight'\u00a0to\u00a0'Uncut Gems,' just secured a massive investment valuing it at $2.5 billion.
Steven Spielberg Says AI Should Be A 'Tool,' Not As The 'Final Word On Anything Creative'
The acclaimed filmmaker speaks out against AI use as anything more than a tool on 'IMO with Michelle Obama & Craig Robinson.'
Jenna Ortega Warns AI Could Become 'Mental Junk Food' in Film
Ortega says AI threatens artistic humanity and she hopes audiences grow sick of machine-made content.
Stay ahead on Exclusives<\/span>
Download the Complex App
Follow On
Sign Up for the Newsletter
By entering your email, you agree to receive customized marketing messages from us and our advertising partners. You also acknowledge that this site is protected by reCAPTCHA, and that our Privacy Policy<\/a> and Terms of Service<\/a> apply.
COMPLEX participates in various affiliate marketing programs, which means COMPLEX gets paid commissions on purchases made through our links to retailer sites. Our editorial content is not influenced by any commissions we receive. \u00a9 Commerce Media Holdings, LLC All Rights Reserved.<\/p>\n

source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

GET THE APPSTYLEMUSICSNEAKERSSPORTSBETSLIFESHOWSGoogle has announced a \u201cfirst-of-its-kind partnership\u201d between its AI research lab Deepmind and renowned independent movie studio A24.As part of this alliance, Google Deepmind and A24 will collaborate on the creation filmmaking, in exchange for \u201cinvaluable feedback and guidance from leading artists,\u201d according to a press release.\u201cWe believe the best way to develop […]<\/p>\n","protected":false},"author":1,"featured_media":25981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-25980","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology"],"_links":{"self":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/25980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/comments?post=25980"}],"version-history":[{"count":0,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/25980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media\/25981"}],"wp:attachment":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media?parent=25980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/categories?post=25980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/tags?post=25980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}