{"id":25948,"date":"2026-06-23T07:20:36","date_gmt":"2026-06-23T07:20:36","guid":{"rendered":"https:\/\/globalnewstoday.uk\/index.php\/2026\/06\/23\/a24-googles-ai-deal-raises-eyebrows-dark-horizons\/"},"modified":"2026-06-23T07:20:36","modified_gmt":"2026-06-23T07:20:36","slug":"a24-googles-ai-deal-raises-eyebrows-dark-horizons","status":"publish","type":"post","link":"https:\/\/globalnewstoday.uk\/index.php\/2026\/06\/23\/a24-googles-ai-deal-raises-eyebrows-dark-horizons\/","title":{"rendered":"A24 &amp; Google\u2019s AI Deal Raises Eyebrows &#8211; Dark Horizons"},"content":{"rendered":"<p>Google and famed arthouse distributor A24 formally announced a new AI research partnership this morning, and already there\u2019s a wave of opinion on it.<br \/>The deal will see Google investing roughly $75 million into the company to develop new AI-powered technologies through its DeepMind laboratory.<br \/>The benefit for A24 is that it\u2019ll allow the mini-studio to use Google\u2019s DeepMind research to create new tools and workflows for movie production &amp; distribution.<\/p>\n<p><script async type=\"text\/plain\" class=\"_iub_cs_activate-inline _iub_cs_activate-inline\" data-iub-purposes=\"5\">\n(function (d, s, b) {\nvar mElmt, primisElmt = d.createElement('script');\nprimisElmt.setAttribute('type', 'text\/javascript');\nprimisElmt.setAttribute('async','async');\nprimisElmt.setAttribute('src',  s);\nvar elmtInterval = setInterval(function() {\nmElmt = d.getElementById(b);\nif (mElmt) {\nmElmt.parentNode.insertBefore(primisElmt, mElmt.nextSibling);\nmElmt.parentNode.removeChild(mElmt);\nreturn clearInterval(elmtInterval);\n}\n}, 20);\n})(document, 'https:\/\/live.primis.tech\/live\/liveView.php?s=113101', 'widgetLoaded');\n<\/script><br \/>What the deal does not do is give Google access to A24\u2019s content library or its data.<br \/>Almost immediately, criticism came.  Especially as A24 was a studio that rose to popularity via its smart use of social media and marketing.<br \/>Potentially trying to head off that criticism, A24 partner Scott Belsky told <a href=\"https:\/\/www.wsj.com\/tech\/ai\/google-investing-in-backrooms-studio-a24-e7585ebe?st=oQ7CJd&amp;reflink=desktopwebshare_permalink\">The Wall Street Journal<\/a> that the move is about helping the studio in non-creative avenues such as developing applications for AI-generated storyboards.<br \/>\u201cWe think there are better uses that preserve creative control and support risk-taking\/.  [It] won\u2019t look anything like the prompted generation type of AI that people feel uncomfortable with.\u201d<br \/>The deal marks the first time Google has taken a stake in a studio \u2013 even as it remains a major player in online entertainment through YouTube.<br \/>A recent <a href=\"https:\/\/variety.com\/2026\/biz\/news\/american-ai-societal-impact-government-regulation-pew-study-1236783185\/\">research study<\/a> found that roughly half of adults under 30 believe AI will harm society, and two-thirds believe it is both advancing at too fast a rate and have little to no confidence the tech can be regulated.<\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMic0FVX3lxTE8zSGRQMjFxU1Y3cWRFbGFhcWRjM1FuQ2tocDZBcjJtajFtT3hoTTlleGFubzNlVW1SWTE1SWxjZ2QxcTc0QS0tWTdmRXB6VUswNDJ6Qk0xbmI4RmhKLVVhY2w2a2ExSW1KaVFuVGp1cHpZcDQ?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google and famed arthouse distributor A24 formally announced a new AI research partnership this morning, and already there\u2019s a wave of opinion on it.The deal will see Google investing roughly $75 million into the company to develop new AI-powered technologies through its DeepMind laboratory.The benefit for A24 is that it\u2019ll allow the mini-studio to use [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-25948","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology"],"_links":{"self":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/25948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/comments?post=25948"}],"version-history":[{"count":0,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/25948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media\/25949"}],"wp:attachment":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media?parent=25948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/categories?post=25948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/tags?post=25948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}