{"id":22402,"date":"2026-06-08T14:46:40","date_gmt":"2026-06-08T14:46:40","guid":{"rendered":"https:\/\/globalnewstoday.uk\/index.php\/2026\/06\/08\/the-40m-divide-new-landmark-research-reveals-how-a-minority-of-advertisers-drive-higher-roi-markets-businessinsider-com\/"},"modified":"2026-06-08T14:46:40","modified_gmt":"2026-06-08T14:46:40","slug":"the-40m-divide-new-landmark-research-reveals-how-a-minority-of-advertisers-drive-higher-roi-markets-businessinsider-com","status":"publish","type":"post","link":"https:\/\/globalnewstoday.uk\/index.php\/2026\/06\/08\/the-40m-divide-new-landmark-research-reveals-how-a-minority-of-advertisers-drive-higher-roi-markets-businessinsider-com\/","title":{"rendered":"The $40M Divide: New Landmark Research Reveals How a Minority of Advertisers Drive Higher ROI – markets.businessinsider.com"},"content":{"rendered":"

MIAMI, June 08, 2026 (GLOBE NEWSWIRE) — Analytic Partners,<\/a>\u202fthe leader in Commercial Analytics, has identified a minority group of enterprise-level advertisers ($1B) achieving higher ROI by implementing a specific set of practices focused on operationalizing decisioning through analytics.   
The finding is part of the company\u2019s newest research from its 2026 State of Commercial Decisioning Survey, titled: Empower Your Analytics:<\/em> <\/strong>\u202f<\/em> <\/strong>How Leaders Operationalize Decisioning and Generate Millions in Returns.<\/em> <\/strong>\u202f<\/em> <\/strong> <\/p>\n

Based on a verified sample of 455 senior decision-makers with an annual marketing budget of $100M, Empower Your Analytics<\/em> <\/strong> defines and benchmarks an emerging minority of top-performing advertisers, only 22%, as \u201cEmpowered Organizations.\u201d The research suggests a widening performance divide between organizations that operationalize analytics into enterprise decision-making and those that continue to use analytics primarily for reporting and measurement. Empowered organizations generate an average of $40M in incremental sales, up to $120M, compared to their competitors. 
The New Category of Empowered Organizations See: <\/strong> 
The research outlines the strategic decision-making methods across Marketing, Finance, and Analytics that drive higher ROI in empowered organizations. These methods rely on advanced analytics frameworks that prioritize Commercial Analytics.\u202f\u202f  \t\t<\/p>\n

Analytic Partners will showcase a detailed review of these strategic methods and findings at the Gartner\u00ae<\/sup> Marketing Symposium\/Xpo\u2122 in Denver, Colorado, on June 10 at 11:15 am (MT). The presentation, titled \u201cFrom Data to Expertise: A New Standard for High-Stakes Decisioning<\/a>,\u201d will be presented by Jason McNellis, VP & Commercial Analytics Ambassador at Analytic Partners. <\/p>\n

\u201cIt is no longer enough for organizations to simply measure marketing performance \u2013 competitive advantage now belongs to brands that operationalize analytics into enterprise decision-making,\u201d said Nancy Smith, President and CEO of Analytic Partners. \u201cOur research reveals a widening divide between organizations using analytics to report on the past and those using Commercial Analytics to shape future growth, improve agility, and drive millions in incremental returns. The organizations pulling ahead are not just more data-driven; they are decisively analytics-empowered.\u201d\u202f 
These findings are independently\u202fvalidated by Analytic Partners\u2019 ROI Genome\u00ae<\/sup>, the company\u2019s proprietary intelligence layer built on insights from 1,000+ brands across 50+ countries and 100s of billions in spend.\u202fUnlock Growth with Analytic Partners ROI Genome\u00ae<\/sup> Insights,<\/em><\/a>\u202flaunched earlier this year, serves as a comprehensive guide for modern marketers\u202festablishing\u202fa successful measurement program that operationalizes decisioning.  <\/p>\n

\u201cROI improves when Marketing, Analytics, and Finance stop debating inputs and start aligning on their single source of truth, \u201csaid Jason McNellis, Commercial Analytics Ambassador, Analytic Partners. \u201cThat shared \u2018map\u2019 reduces friction, accelerates decision-making, and helps teams consistently invest in what drives returns.\u201d  <\/p>\n

Complimentary Report Access: <\/strong>\u202f <\/strong>Empower Your Analytics <\/strong><\/a>  <\/strong>  <\/p>\n

About Analytic Partners <\/strong>\u202f 
Analytic Partners provides marketing measurement and Commercial Analytics to Fortune 500 brands worldwide. We provide adaptive solutions\u202fthat\u202fdeepen\u202fbusiness understanding and\u202fenable\u202fright-time planning and optimization \u2013 for marketing and beyond. We turn data into\u202fexpertise\u202fso our customers can create powerful connections with their customers and achieve commercial success.\u202fFor more information, visit\u202fanalyticpartners.com<\/a>.\u202f <\/p>\n

For press inquiries and further information, please contact: Jonathan Sanchez, Vice President of Marketing, Analytic Partners jonathan.sanchez@analyticpartners.com<\/a>.   
\"Empower-Your-Analytics-AP-2026\"<\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/6f957bf6-a224-479a-bc1b-a37f2b743af9<\/a>
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source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

MIAMI, June 08, 2026 (GLOBE NEWSWIRE) — Analytic Partners,\u202fthe leader in Commercial Analytics, has identified a minority group of enterprise-level advertisers ($1B) achieving higher ROI by implementing a specific set of practices focused on operationalizing decisioning through analytics.   The finding is part of the company\u2019s newest research from its 2026 State of Commercial Decisioning Survey, titled: Empower […]<\/p>\n","protected":false},"author":1,"featured_media":22403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-22402","post","type-post","status-publish","format-standard","has-post-thumbnail","category-science"],"_links":{"self":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/22402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/comments?post=22402"}],"version-history":[{"count":0,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/22402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media\/22403"}],"wp:attachment":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media?parent=22402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/categories?post=22402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/tags?post=22402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}