{"id":16295,"date":"2026-05-14T07:47:42","date_gmt":"2026-05-14T07:47:42","guid":{"rendered":"https:\/\/globalnewstoday.uk\/index.php\/2026\/05\/14\/itv-remains-in-active-deal-talks-with-sky-as-it-posts-ad-drop-4-percent-studios-revenue-gain-the-hollywood-reporter\/"},"modified":"2026-05-14T07:47:42","modified_gmt":"2026-05-14T07:47:42","slug":"itv-remains-in-active-deal-talks-with-sky-as-it-posts-ad-drop-4-percent-studios-revenue-gain-the-hollywood-reporter","status":"publish","type":"post","link":"https:\/\/globalnewstoday.uk\/index.php\/2026\/05\/14\/itv-remains-in-active-deal-talks-with-sky-as-it-posts-ad-drop-4-percent-studios-revenue-gain-the-hollywood-reporter\/","title":{"rendered":"ITV Remains in \u201cActive\u201d Deal Talks With Sky as It Posts Ad Drop, 4 Percent Studios Revenue Gain &#8211; The Hollywood Reporter"},"content":{"rendered":"<p>Subscribe for full access to The Hollywood Reporter<br \/>Subscribe for full access to The Hollywood Reporter<br \/>The U.K. TV giant, led by CEO Carolyn McCall, is &#8220;monitoring the ongoing difficult geopolitical environment,&#8221; but remains &#8220;on track to deliver our full-year guidance.&#8221;<br \/> \t\t\t\t\t\t\tBy  <a class=\"c-link\" href=\"https:\/\/www.hollywoodreporter.com\/author\/georg-szalai\/\" \t\t\t> \tGeorg Szalai<\/a> \t\t\t\t\t\t<br \/>Global Business Editor<br \/> \tU.K. TV giant <a  href=\"https:\/\/www.hollywoodreporter.com\/t\/itv\/\"  id=\"auto-tag_itv_1\"  data-tag=\"itv\"  >ITV<\/a>, led by <a  href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/itv-ceo-itv-studios-banijay-all3media-deal-paramount-wbd-1236522221\/\"  >CEO Carolyn McCall<\/a>, provided a first-quarter 2026 <a  href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/itv-us-tariffs-impact-studios-growth-after-strikes-1236217753\/\"  >trading update<\/a> early in the morning, along with an update on a potential big transaction.<br \/> \t&#8220;Following our <a  href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/comcast-sky-itv-deal-talks-media-unit-1236420824\/\"  >announcement in November <\/a>2025, we remain in active discussions with Sky regarding a possible sale of the media &amp; entertainment (M&amp;E) business,&#8221; the company said. &#8220;We will update the market in due course.&#8221; The M&amp;E business includes ITV&rsquo;s commercial free-to-air TV channels in the U.K., as well as its ITVX streaming platform. After a potential deal, ITV Studios would continue as a standalone company.  \t<\/p>\n<div class=\"admz\" id=\"adm-inline-article-ad-1\">\n<div class=\"adma boomerang\" data-device=\"Desktop\" data-width=\"300\">\n<div style=\"min-width:50px;min-height:75px;\" \tclass=\"pmc-adm-boomerang-pub-div ad-text\" \tdata-priority=\"10\" >\n<div id=\"gpt-article-mid-article-uid0\" \t\tclass=\"adw-300 adh-250\" data-is-adhesion-ad=\"\"> \t\t<script type=\"application\/javascript\"><\/p>\n<p>\t\t\tblogherads.adq.push(function () {\n\t\t\t\t\t\t\t\tblogherads\n\t\t\t\t\t.defineSlot( 'medrec', 'gpt-article-mid-article-uid0' )\n\t\t\t\t\t\t\t\t.setTargeting( 'pos', [\"mid-article1\",\"mid-articleX\",\"mid\",\"mid-article\"] )\n.setTargeting( 'viewable', 'yes' )\n\t\t\t\t\t\t\t\t\t\t\t\t.setSubAdUnitPath(\"ros\/mid-article\")\n\t\t\t\t\t\t\t\t\t\t\t\t.addSize([[300,250],[2,2],[300,251],[620,350],[2,4],[4,2],[320,480],[620,366]])\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t.setClsOptimization(\"minsize\")\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t;\n\t\t\t\t\t\t\t});\n\t\t<\/script> \t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"injected-related-story \/\/ u-margin-tb-250 u-margin-t-4@desktop-xl u-margin-b-3@desktop-xl\" >\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-u-margin-b-075\">  \t \t \t\t \t\t\t\t\tRelated Stories\t\t \t <\/h3>\n<div class=\"lrv-u-flex lrv-u-padding-tb-1 lrv-u-border-t-1 lrv-u-border-b-1 lrv-u-border-color-grey-dark\" >\n<div class=\"o-card lrv-u-flex lrv-u-flex-grow-1 lrv-u-width-100p@mobile-max lrv-u-width-50p\">  \t\t<a tabindex=\"0\" href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/laika-wildwood-trailer-cannes-2026-1236594437\/\" class=\"\" \t\t\t> \t \t \t\t\t\t\t <\/p>\n<div class=\"c-lazy-image  u-width-150\">\n<div class=\"lrv-a-crop-3x2 a-crop-1x1@desktop-and-tablet-only\" style=\"\"> \t \t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2026\/05\/WW_PrueCurtis_Still_16x9_3578x2013px_72DPI_RGB_WIDE.jpg?w=1500\" alt=\"&#039;Wildwood&#039;\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"\" width=\"\" decoding=\"async\"> \t\t\t \t\t\t<\/div>\n<\/p><\/div>\n<div class=\"o-card__content lrv-u-padding-lr-050 u-padding-lr-125@tablet\"> \t\t \t\t \t\t\t\t\t<span class=\"c-span  lrv-u-whitespace-nowrap a-font-accent-bold-xs lrv-u-color-brand-primary lrv-u-text-transform-uppercase lrv-u-display-block lrv-u-margin-b-025\"> \t\t\t<a href=\"https:\/\/www.hollywoodreporter.com\/c\/movies\/\" class=\"c-span__link  a-font-accent-bold-xs lrv-u-color-brand-primary lrv-u-text-transform-uppercase lrv-u-display-block lrv-u-margin-b-025\" style=\"\"> \t \tMovies \t\t\t<\/a> \t<\/span> \t\t \t\t\t\t\t <\/p>\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-secondary-m\">  \t \t\t\t<a href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/laika-wildwood-trailer-cannes-2026-1236594437\/\" class=\"c-title__link a-font-secondary-m lrv-u-display-block lrv-a-unstyle-link lrv-u-color-brand-primary:hover\" \t\t\t\t> \t \t\t \t\t\t\t\tLaika Unveils &#039;Wildwood&#039; Teaser Trailer in Cannes\t\t \t\t\t<\/a> \t <\/h3>\n<\/p><\/div>\n<p>  \t\t<\/a> \t <\/div>\n<div class=\"o-card lrv-u-flex@tablet lrv-u-flex-grow-1 lrv-u-padding-l-125 lrv-u-display-none@mobile-max lrv-u-width-100p@mobile-max lrv-u-width-50p u-border-l-1 u-border-dotted-l\">  \t\t<a tabindex=\"0\" href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-features\/maika-monroe-victorian-psycho-film-cannes-exclusive-1236594511\/\" class=\"\" \t\t\t> \t \t \t\t\t\t\t <\/p>\n<div class=\"c-lazy-image  u-width-150\">\n<div class=\"lrv-a-crop-3x2 a-crop-1x1@desktop-and-tablet-only\" style=\"\"> \t \t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2026\/05\/Cannes26-watermarked-victorianpsycho.jpg?w=1500\" alt=\"Victorian Psycho\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"\" width=\"\" decoding=\"async\"> \t\t\t \t\t\t<\/div>\n<\/p><\/div>\n<div class=\"o-card__content lrv-u-padding-l-125\"> \t\t \t\t \t\t\t\t\t<span class=\"c-span  lrv-u-whitespace-nowrap a-font-accent-bold-xs lrv-u-color-brand-primary lrv-u-text-transform-uppercase lrv-u-display-block lrv-u-margin-b-025\"> \t \tCannes Exclusive \t<\/span> \t\t \t\t\t\t\t <\/p>\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-secondary-m\">  \t \t\t\t<a href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-features\/maika-monroe-victorian-psycho-film-cannes-exclusive-1236594511\/\" class=\"c-title__link a-font-secondary-m lrv-u-display-block lrv-a-unstyle-link lrv-u-color-brand-primary:hover\" \t\t\t\t> \t \t\t \t\t\t\t\tMaika Monroe on Playing a 19th-Century Serial Killer in &quot;Demented&quot; Cannes Premiere &#039;Victorian Psycho&#039;\t\t \t\t\t<\/a> \t <\/h3>\n<\/p><\/div>\n<p>  \t\t<\/a> \t <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p> \tITV Studios revenue rose 4 percent in the first quarter, while M&amp;E revenue fell 2 percent, with total advertising revenue (TAR) down 1.5 percent, ITV reported on Thursday.<br \/> \tIn its guidance earlier this year, ITV had said ITV Studios was &#8220;on track for another year of good growth in total revenue in 2026, ahead of the market, driven by external revenue.&#8221; But it also highlighted that revenue, margins and profits would be &#8220;weighted to the second half [of the year], due to the phasing of scripted deliveries and timing of high-margin licensing deals.&#8221;<br \/> \tOn Thursday, the firm highlighted that the first-quarter gain was &#8220;driven by strong external revenue growth up&nbsp; 8 percent, primarily reflecting the phasing of deliveries to global streaming platforms, including <em>Skyscraper Live for<\/em> Netflix, <em>Rivals<\/em> season 2 for Disney+, and <em>Love Island U.S.: Beyond the Villa <\/em>season 2 for Peacock. Internal revenue declined by 7 percent, as expected, due to the lower volume of soaps and daytime content following the previously announced strategic scheduling and production changes.&#8221;  \t<\/p>\n<div class=\"admz\" id=\"adm-inline-article-ad-2\">\n<div class=\"adma boomerang\" data-device=\"Desktop\" data-width=\"300\">\n<div style=\"min-width:50px;min-height:75px;\" \tclass=\"pmc-adm-boomerang-pub-div ad-text\" \tdata-priority=\"10\" >\n<div id=\"gpt-dsk-tab-mid-article2-uid1\" \t\tclass=\"adw-300 adh-250\" data-is-adhesion-ad=\"\"> \t\t<script type=\"application\/javascript\"><\/p>\n<p>\t\t\tblogherads.adq.push(function () {\n\t\t\t\t\t\t\t\tblogherads\n\t\t\t\t\t.defineSlot( 'medrec', 'gpt-dsk-tab-mid-article2-uid1' )\n\t\t\t\t\t\t\t\t.setTargeting( 'pos', [\"mid\",\"mid-article2\",\"mid-articleX\"] )\n.setTargeting( 'viewable', 'yes' )\n\t\t\t\t\t\t\t\t\t\t\t\t.setSubAdUnitPath(\"ros\/mid-article2\")\n\t\t\t\t\t\t\t\t\t\t\t\t.addSize([[300,250],[300,251],[620,350],[2,4],[4,2],[320,480],[620,366]])\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t.setClsOptimization(\"minsize\")\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t;\n\t\t\t\t\t\t\t});\n\t\t<\/script> \t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p> \tIn its Thursday ad outlook, ITV noted: &#8220;We expect TAR to be up around 10 percent in the second quarter and a strong July, driven by significant demand from advertisers around the men&#8217;s [soccer] World Cup. While we are monitoring the ongoing difficult geopolitical environment, we are focused on what we can control and remain on track to deliver our full year guidance of good revenue growth in ITV Studios and strong profitable digital revenue growth in M&amp;E.&#8221;<br \/> \tITV also provided additional figures for its M&amp;E performance in the first quarter, noting that 12 percent growth in digital revenue &#8220;largely&#8221; offset the decline in linear advertising revenue.&nbsp;Digital advertising revenue grew 14 percent, &#8220;supported by a record-breaking start to the year for ITVX, with total streaming hours up 13 percent, driven by content such as the drama <em>Gone<\/em>, <em>Love Island: All Stars<\/em> and the Six Nations [rugby] championship.&#8221; M&amp;E non-advertising revenue dropped 8 percent in the quarter, in line with ITV&#8217;s expectations.<br \/> \tConcluded McCall: &#8220;Our strategic priorities of expanding ITV Studios and supercharging our digital media &amp; entertainment business continue to deliver clear and positive results.&#8221;<br \/>Sign up for THR news straight to your inbox every day<br \/>Subscribe for full access to The Hollywood Reporter<br \/>Send us a tip using our anonymous form.<\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiwwFBVV95cUxNSnJ0MnBmemk1N01waVM3eFpEcFpfOHZJS0VLU3BiejMyZkc3dlBYVFo5UnFweVNULU5qMTMtR3I5MjVRbE5kYlpXV096U0hJY2FjZWZWQXRCR3djUm83bTB0MGF2NEpsVVJjYjU2QzVuSnJwWXlJbmtSX2FoUWNnakhKYk5ENklzaDVGTlg3Mi1RMms2aEtyNEt0OENYZGd2SktJZkVOeXFjTnBIVWtRMXAyRmpIRWxsZ2FGUmw4OUFlckk?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Subscribe for full access to The Hollywood ReporterSubscribe for full access to The Hollywood ReporterThe U.K. TV giant, led by CEO Carolyn McCall, is &#8220;monitoring the ongoing difficult geopolitical environment,&#8221; but remains &#8220;on track to deliver our full-year guidance.&#8221; By Georg Szalai Global Business Editor U.K. TV giant ITV, led by CEO Carolyn McCall, provided [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-16295","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment"},"_links":{"self":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/16295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/comments?post=16295"}],"version-history":[{"count":0,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/16295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media\/16296"}],"wp:attachment":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media?parent=16295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/categories?post=16295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/tags?post=16295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}