{"id":14893,"date":"2026-05-08T13:43:34","date_gmt":"2026-05-08T13:43:34","guid":{"rendered":"https:\/\/globalnewstoday.uk\/index.php\/2026\/05\/08\/mcdonalds-ceo-just-shared-some-bad-news-about-the-k-shaped-economy-business-insider\/"},"modified":"2026-05-08T13:43:34","modified_gmt":"2026-05-08T13:43:34","slug":"mcdonalds-ceo-just-shared-some-bad-news-about-the-k-shaped-economy-business-insider","status":"publish","type":"post","link":"https:\/\/globalnewstoday.uk\/index.php\/2026\/05\/08\/mcdonalds-ceo-just-shared-some-bad-news-about-the-k-shaped-economy-business-insider\/","title":{"rendered":"McDonald&#039;s CEO Just Shared Some Bad News About the K-Shaped Economy &#8211; Business Insider"},"content":{"rendered":"<p>America is not getting relief from its <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/gas-prices-worsening-k-shaped-economy-research-2026-5\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"\">K-shaped economy<\/a> problem anytime soon, McDonald&#8217;s CEO Chris Kempczinski said.<br \/>In a Thursday earnings call, Kempczinski said that the macro environment and consumer sentiment are &#8220;certainly not improving, and it may be getting a little bit worse.&#8221;<br \/>The K-shaped economy, which refers to a divide in spending patterns between higher and lower-income consumers, has been a hot topic in retail earnings in recent months.<br \/>Kempczinski said the affluent continue to have &#8220;very resilient spending.&#8221;<br \/>&#8220;And that is true for our business as well, where we&#8217;re seeing solid growth, good growth with higher income, and also gaining share with higher income for us,&#8221; he said.<br \/>But the picture is different on the other side of the aisle. He said that while the reduction in spending from lower-income consumers is not as pronounced as it was six months to a year ago, spending is &#8220;absolutely still declining.&#8221;<br \/>He said inflationary pressures and rising gas prices are disproportionately affecting low-income consumers, and that consumer sentiment is marked by &#8220;heightened anxiety.&#8221;<br \/>McDonald&#8217;s is trying to cater to both prongs of the K-shaped economy. It has doubled down on its lower-priced McValue menu, expanding to $3 menu items and $4 breakfast meal deals, alongside the $5 meal deal it introduced last year.<br \/>But has also introduced some premium products, such as <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/mcdonalds-dirty-soda-refreshers-starbucks-dunkin-new-drinks-review-2026-5\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"\">new drinks<\/a> like &#8220;Dirty Dr Pepper&#8221; and &#8220;Mango Pineapple Refresher,&#8221; which cost around $5 in New York City. Its new Big Arch burger \u2014 the one that went viral after <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/mcdonalds-chris-kempczinski-blames-mother-viral-big-arch-taste-test-2026-4\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"\">Kempczinski&#8217;s taste test<\/a> in February \u2014 costs more than $12 in NYC.<br \/>The fast food chain announced a 3.8% increase in global same-store sales in its latest quarter. Its total revenue was $6.52 billion. Its stock price is down about 7% since the start of the year.<br \/>Jump to<br \/>       Every time <span class=\"js-label js-shortened\"><\/span> publishes a story, you\u2019ll get an alert straight to your inbox!     <br \/>       Look out for an alert in your inbox the next time <span class=\"js-label js-shortened\"><\/span> publishes a story!     <br \/>       Every time a new <span class=\"js-label\"><\/span> story is published, you\u2019ll get an alert straight to your inbox!     <br \/>       Look out for an alert in your inbox the next time a new <span class=\"js-label\"><\/span> story is published!     <\/p>\n<p>         By clicking \u201cSign up\u201d, you agree to receive emails from Business Insider. In addition, you accept Insider\u2019s         <a href=\"\/terms\" target=\"_blank\" rel=\"noopener noreferrer\">Terms of Service<\/a> and         <a href=\"\/privacy-policy\" target=\"_blank\" rel=\"noopener noreferrer\">Privacy Policy<\/a>.       <\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMinAFBVV95cUxPZUFtYy1LZFFzVnFyRFhOejZ1WnFxNUlsS2NIR3ZtSWwtM1NQdk1tMTNIRmltaDF6Y3B0RkNFcHdMbGppRmQ5U2lKaHhmSXdQY2NEaV8wY3Mzb1JBa20wczlfRmpfdjlpRXBWVkZkZVI4VTRKSHg4R0JpMmc0aHl5YTE3a1AtWXQ5X25DbG5IeWFIdlpDWXV6Ynh4d28?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>America is not getting relief from its K-shaped economy problem anytime soon, McDonald&#8217;s CEO Chris Kempczinski said.In a Thursday earnings call, Kempczinski said that the macro environment and consumer sentiment are &#8220;certainly not improving, and it may be getting a little bit worse.&#8221;The K-shaped economy, which refers to a divide in spending patterns between higher [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-14893","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"_links":{"self":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/14893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/comments?post=14893"}],"version-history":[{"count":0,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/posts\/14893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media\/14894"}],"wp:attachment":[{"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/media?parent=14893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/categories?post=14893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalnewstoday.uk\/index.php\/wp-json\/wp\/v2\/tags?post=14893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}