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The upward trend is predicted to continue as focus shifts from subscriber growth to price increases and ad-supported tiers
By Matthew Corrigan
Ampere Analysis has released the findings from its latest research, which show revenue from global streaming subscriptions passed the $150 billion mark for the first time last year. The data reveals revenue increased by 14 per cent in 2025, reaching a total of $157.1 billion.
Fuelled by international expansion and a concerted focus on monetisation through price increases and the rollout of ad-supported tiers, the figure has tripled in five years, having reached $50 billion in 2020 during the pandemic.
Revenue is forecast to grow by an additional 29 per cent in the next five years, according to Ampere, which expects the figure to surpass $200 billion by 2030.
The US remains the sector’s largest driver, accounting for 50 per cent of global revenue, with Netflix reported as that market’s biggest contributor – up 14 per cent in 2025.
Ad tier subscriptions are expected to further drive expansion in North American and Western European markets, said the analysts. Share of total revenue from these tiers has risen from less than 5 per cent in 2020 to 28 per cent last year, reflecting a continuing shift to hybrid subscription and advertising business models.
Advertising is also expected to become increasingly important. Including ad revenue, streaming services generated $177 billion globally last year, with a further $42 billion in annual revenue predicted by 2030.
Commenting on the findings, Lauren Liversedge, senior analyst at Ampere Analysis, said, “As the streaming market matures, the emphasis is no longer on pure subscriber growth but on extracting greater value from existing audiences. Price optimisation and the rise of ad-supported tiers are driving revenue growth, particularly in the most competitive markets.”
Matthew Corrigan
Matthew Corrigan joined TVBEurope in March 2024. He has previously worked as a journalist, covering everything from MP Interviews to weird local folklore, and a marketing copywriter for the deep tech industry.
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