Google Ads Retires Some Old Ad Format Requirements – Search Engine Roundtable

On March 17, 2026, Google retired some of its Google Ads policies on Ad format requirements. These are specific to “old ad formats that are no longer in use are also being retired,” Ginny Marvin of Google.
Google wrote, “Effective March 17, 2026, the Form ad requirements, Image quality requirements, Responsive ad requirements, and the Text ad requirements policies have been discontinued. This change is a result of these product offerings evolving into newer Google products, rendering the original policy requirements obsolete for advertisers.”
Ginny Marvin from Google added on X, “This is just a notification that the policies around old ad formats that are no longer in use are also being retired. This doesn’t affect existing ad formats like Responsive Search Ads, Responsive Display Ads, etc. and has zero impact on any of your existing ads and campaigns.”
Ginny referenced Anu’s coverage of this on Search Engine Land.
Forum discussion at X.
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2026 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

source