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Research at an AIR FM stations “validated” its performance
By Paul Mclane ⋅
GeoBroadcast Solutions said its MaxxCasting and ZoneCasting technologies received a vote of confidence from a study by the government of India.
The company’s international arm Geo Global said the research, which was conducted in 2024 and recently made public, “validated” the performance of those systems.
“The study, conducted by Prasar Bharati’s Research Department at the government-owned All India Radio (AIR) FM station in Bengaluru, confirmed that the technologies deliver enhanced coverage and seamless listener experiences across a single-frequency network (SFN),” Geo Global said in a press release.
It quoted Dev Viswanath, managing partner of Geo Global, saying the study “sets the stage for final approvals and broader deployment. We are now positioned to support activation across hundreds of government-owned and commercial radio stations in one of the world’s largest and most dynamic broadcast markets.”
It said the report found that synchronized booster transmitters enabled smooth, uninterrupted transitions between coverage areas, even in dense urban environments and challenging terrain.
“In fully synchronous (MaxxCasting) mode, transitions between the primary signal and boosters were seamless, with no perceptible impact to audio quality,” according to Geo Global.
“The study also evaluated ZoneCasting capabilities, demonstrating precise geographic content delivery with minimal transition zones. Field testing conducted by Prasar Bharati engineers, on foot and in vehicles, confirmed consistent audio quality and reliable performance throughout the station’s coverage area.”
It said the report concluded that Geo Global’s technology claims were “fully substantiated.”
The company posted a link to the findings.
Paul McLane
Paul McLane is editor in chief of Radio World, which he joined in 1996. He directs the editorial content of 26 annual print issues; RW’s daily SmartBrief newsletters; webcasts; and a growing library of 100+ ebooks. He has interviewed directors of engineering, FCC chairs, Hall of Fame radio personalities and C-suite leaders about digital radio, connected cars, industry standards and other topics. Prior to RW he was an award-winning broadcast journalist and technology sales/marketing executive.
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