Google Puts $75M Into A24 for AI Filmmaking Tools – Complex

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Google has announced a “first-of-its-kind partnership” between its AI research lab Deepmind and renowned independent movie studio A24.
As part of this alliance, Google Deepmind and A24 will collaborate on the creation filmmaking, in exchange for “invaluable feedback and guidance from leading artists,” according to a press release.
“We believe the best way to develop tools that empower artists is to work directly with them,” Google DeepMind co-founder and CEO Demis Hassabis said in a statement. “By collaborating with filmmakers and industry leaders like A24 from the beginning, we can build new AI features to support artists in authentic, meaningful storytelling that helps enable their creative vision.”
Google Deepmind has also invested $75 million into the project.
Deepmind described the partnership in its press release as “the beginning of a collaborative journey, one rooted in research and shared curiosity.”
“While the initial focus is on bridging the gap between cutting-edge technology and next generation entertainment, the specific goals, technical outputs and creative milestones of this initiative will evolve over time,” the release reads.
The partnership puts A24 in the conversation with the likes of Lionsgate, which joined forces with the generative AI video company Runway, and Netflix, which bought the Ben Affleck-found AI startup InterPositive.
While InterPositive and Google DeepMind are solely intended to help in the filmmaking process, Runway is being relied upon to create content, causing the slightest crack in the foundation established by the WGA deal. The agreement established AI protections at a time where studios were eager to embrace the technology, despite overwhelming concerns about these changes impact the livelihood of writers.
The partnership does not grant Google access to A24’s content library.
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