Best Buy's massive Tech Fest Prime Day sale now live: Apple, Android, TVs, headphones, FREE credit, more – 9to5Toys

Ahead of the official start to Prime Day 2026, Best Buy is kicking things off with its massive competitor Tech Fest sale event – its biggest sale event of the year thus far. Massive price drops on TVs, Apple gear, Beats headphones, smart home gear, laptops, and a giant collection of deals on just about everything it sells are now live and up for grabs. Amazon still has the lowest prices on select Apple gear, including all-time low pricing on AirPods Pro 3, its lowest prices ever on Apple Watch Series 11, and Apple Watch Ultra 3 at a wild $150 off, there are hundreds of seriously deep deals live at Best Buy starting today.
Much like we saw with Walmart this morning, Best Buy has now launched its official Prime Day competitor sale one day ahead of the official Prime Day start time. While Amazon is already getting even more aggressive with its early deals today, the Best Buy Tech Fest is now live. All of the deals are waiting on this page and we will touch on some details and highlights below.
Amazon has the jump on Best Buy when it comes to most Apple gear right now, but with the launch of a couple of the biggest competitor sales, Amazon has just dropped prices even lower on some of the most sought after Apple gear you can buy:
As part of the 2026 summer Best Buy Tech Fest sale, Best Buy is now offering $25 in bonus rewards on purchases of $600 or more – more details right here:
For this offer, Plus and Total members will earn 1,250 reward points when purchasing products totaling $600+, and the points can then be redeemed for $25 in reward certificates.
These points will be on top of the 1% back in rewards that Plus and Total members receive when making qualifying purchases at Best Buy. 
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Justin is a senior deal Jedi over at 9to5Toys where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices

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