Retail planning software specialist Weav goes live and announces The White Company as first customer – Retail Technology Innovation Hub

Weav, a retail planning software company founded by an ex-Asos Merchandising Director and the former CTO of Kidly, has announced its commercial launch, with The White Company as its first live customer.
The White Company operates across 100,000+ SKUs spanning clothing, homeware, beauty and childrenswear. Like most mid-market retailers, its planning team was running weekly trading meetings off Excel-based WSSIs.
Weav says that its WSSI updates automatically as sales and commitments come in, calculates live as figures change, and immediately rolls up through the product hierarchy. Merchandisers can cut the data across any product attribute, not just the standard hierarchy. The White Company’s team used it from day one without formal training, it adds.
“We are excited to be working with Weav to support our weekly trading cycle. By implementing this innovative new platform, we are modernising our trading systems and creating a more streamlined, efficient, and cost effective process for The White Company,” says Fiona Gaughan, Chief Commercial Officer at The White Company.
Phil Lawrence, Co-founder at Weav, says: “We built Weav because mid-market retailers are stuck between Excel and enterprise tools that take 18 months to implement and cost a season’s revenue. There’s a large gap in between, and we think it deserves better software. The White Company’s team adopting it without hand holding is exactly what we set out to prove.”
The White Company says it will extend its use of Weav to include Line Cards – option and SKU level planning with rate of sale analysis and re-buy suggestions – as the platform develops.
2026 RTIH Innovation Awards
Retail planning software will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
Editor and Founder of Retail Technology Innovation Hub
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